I am so glad you made it here!
I used to believe in the power of entrepreneurship as the doorway to opportunities and more equitable communities. This definition is now only partial.
My business ownership journey has allowed me to expand my commitment to entrepreneurship as a tool to find and deploy a life purpose that results in fulfillment.
If you are ready to embark on your journey to fulfillment, purpose-seeking, and deployment, let’s work together!
When "I made it" in my career, I remembered that the corner office or the big salary was not the end goal. Instead, my true calling lay in empowering fellow women who, like me, aspired to follow their hearts and create their own ventures, brimming with possibilities.
Motivated by this vision, I founded my business and the different initiatives under it that are not only driven by profit but deeply rooted in purpose.
Now, I will show you how
you can do the same!
Entrepreneurship has shaped my entire life!
Like many other families, my parents had limited access to opportunities. Through hard work, my mother became a teacher and instilled a love for education that still serves me today.
The teaching income from my mother’s teaching career enabled my dad to become an entrepreneur after he had earned a bachelor’s degree - my parents’ academic degrees and business endeavors were all new territories for our family.
Through dedication, risk-taking, and creative resourcefulness, I saw my dad start a side hustle, owning a semi-truck to eventually expand into a lumber business that flourished into an import business for heavy equipment parts.
Since I was a little girl, I have been fascinated by seeing my dad serve his clients, searching for the machinery parts that would solve their problems, and getting paid in exchange for this service.
Despite my business and economic development degrees, the lived experience through my family taught me that being a successful entrepreneur was about seeing the possibilities and working consistently and enthusiastically to provide solutions to serve my community and my clients.
The Start of My Own Entrepreneurial Journey: Ascendo Strategies
This is where my business journey started - founding Ascendo Strategies, as an economic development consulting firm, that then expanding into business coaching, podcasting , speaking, and book authorship.
Under Ascendo Strategies, Dr. Griselda blends global insights and diverse cultural experiences with a deep commitment to community growth. Dr. Griselda Martinez, Founder, and CEO, brings her extensive background, including a doctoral degree in Economic Development and as a Certified Economic Developer (CecD) from the International Economic Development Council (IEDC), and her team equips communities with a range of services tailored for communities poised for growth.
Specializing in entrepreneurship, business incubation feasibility studies, data analysis, and economic research with a focus on race and gender, strategic planning, and economic community development, we deliver strategies for holistic growth and economic prosperity.
Our offerings, including targeted training and workshops and business and entrepreneurship advising, are designed to unlock the latent potential in communities, guiding them towards a thriving and sustainable future.